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Re: [LUG] Fwd: UK 'misled' on broadband speeds

 

 On 27/07/2010 07:59, Simon Waters wrote:
On 27/07/10 01:02, Julian Hall wrote:
The phrase 'tell me something I don't know' springs to mind.  The real
question is how many of these identical reports are we going to see
before they actually DO something about this?  In any other industry,
e.g. gas/electric suppliers the company(ies) would have been fined for
misselling their products months, if not years ago.
I think the question is "how should they market it?". I don't think the
vendors are miss-selling in that sense - the products offered can
connect at the higher speeds and they all state that it is the best
speed attainable.
That's fair comment but the advertisers know it is human nature to grasp the number quoted - the headline - and subconsciously ignore the 'up to'. I do think more should be done by the companies in the advertising to highlight that it is dependent on local conditions - even if they just mention it at the end of the advert. They still get their snappy sound-bite but they are also being more honest with the consumer.

Julian

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