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Re: [LUG] OT:Search Engine Optimisation

 

On 12/03/11 13:22, Gibbs wrote:
> 
>       Unlike Simon I haven't encountered credible
>       Indian companies.

We host a load of sites at work built through a couple of template based
building tool and we keep an eye on those generating the most traffic.

Most sites are vanity sites and have almost no traffic, so when a
relatively non-descript site in a competitive market starts pulling
significant traffic we pay attention - not least we may have to
disconnect them for spamming.


Do you have a view on using Google AdWords before/during SEO work? I've
seen a lot of SEO people who are scathing, but I see it as a useful way
to test if the pages convert, what keywords work etc, before one need
even start on other SEO work. i.e. traffic can be a useful testing tool.


The on-site SEO stuff I haven't had a chance to play with is rich
snippets, just not been applicable at the relevant times.

http://www.google.com/support/webmasters/bin/answer.py?answer=99170

I'm assuming potentially powerful. Although one client insisted on
trying Google Merchant Centre (formerly Google Base) to little effect,
which is another way of putting data into Google in a more structured
formats. I suspect that Google Merchant Centre works better for consumer
goods to the American market, their good's didn't really fit in so well.

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