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Re: [LUG] Promoting GNU/Linux through computer shop





1) Some kind of card with links to Linux sites and DCLUG.

2) Obtaining freebies, passing them on to customers.

3) PCs running Linux at the shop.

save your effort, it simply will not work, because 99.999% of low budget 
computer buyers are totally clueless, except they know microsoft is the 
biggest and best in the world which is why "everyone" uses it. Some of the 
smarter ones will also know that if you buy a laptop with a centrino label on 
it you get wireless broadband net access from the top of everest to beaches 
in the bahamas.

http://steve-parker.org/articles/others/stephenson/mgbs.shtml

Imagine a crossroads where four competing auto dealerships are situated. One 
of them (Microsoft) is much, much bigger than the others. It started out 
years ago selling three-speed bicycles (MS-DOS); these were not perfect, but 
they worked, and when they broke you could easily fix them.

There was a competing bicycle dealership next door (Apple) that one day began 
selling motorized vehicles--expensive but attractively styled cars with their 
innards hermetically sealed, so that how they worked was something of a 
mystery.

The big dealership responded by rushing a moped upgrade kit (the original 
Windows) onto the market. This was a Rube Goldberg contraption that, when 
bolted onto a three-speed bicycle, enabled it to keep up, just barely, with 
Apple-cars. The users had to wear goggles and were always picking bugs out of 
their teeth while Apple owners sped along in hermetically sealed comfort, 
sneering out the windows. But the Micro-mopeds were cheap, and easy to fix 
compared with the Apple-cars, and their market share waxed.

Eventually the big dealership came out with a full-fledged car: a colossal 
station wagon (Windows 95). It had all the aesthetic appeal of a Soviet 
worker housing block, it leaked oil and blew gaskets, and it was an enormous 
success. A little later, they also came out with a hulking off-road vehicle 
intended for industrial users (Windows NT) which was no more beautiful than 
the station wagon, and only a little more reliable.

Since then there has been a lot of noise and shouting, but little has changed. 
The smaller dealership continues to sell sleek Euro-styled sedans and to 
spend a lot of money on advertising campaigns. They have had GOING OUT OF 
BUSINESS! signs taped up in their windows for so long that they have gotten 
all yellow and curly. The big one keeps making bigger and bigger station 
wagons and ORVs.

On the other side of the road are two competitors that have come along more 
recently.

One of them (Be, Inc.) is selling fully operational Batmobiles (the BeOS). 
They are more beautiful and stylish even than the Euro-sedans, better 
designed, more technologically advanced, and at least as reliable as anything 
else on the market--and yet cheaper than the others.

With one exception, that is: Linux, which is right next door, and which is not 
a business at all. It's a bunch of RVs, yurts, tepees, and geodesic domes set 
up in a field and organized by consensus. The people who live there are 
making tanks. These are not old-fashioned, cast-iron Soviet tanks; these are 
more like the M1 tanks of the U.S. Army, made of space-age materials and 
jammed with sophisticated technology from one end to the other. But they are 
better than Army tanks. They've been modified in such a way that they never, 
ever break down, are light and maneuverable enough to use on ordinary 
streets, and use no more fuel than a subcompact car. These tanks are being 
cranked out, on the spot, at a terrific pace, and a vast number of them are 
lined up along the edge of the road with keys in the ignition. Anyone who 
wants can simply climb into one and drive it away for free.

Customers come to this crossroads in throngs, day and night. Ninety percent of 
them go straight to the biggest dealership and buy station wagons or off-road 
vehicles. They do not even look at the other dealerships.

Of the remaining ten percent, most go and buy a sleek Euro-sedan, pausing only 
to turn up their noses at the philistines going to buy the station wagons and 
ORVs. If they even notice the people on the opposite side of the road, 
selling the cheaper, technically superior vehicles, these customers deride 
them cranks and half-wits.

The Batmobile outlet sells a few vehicles to the occasional car nut who wants 
a second vehicle to go with his station wagon, but seems to accept, at least 
for now, that it's a fringe player.

The group giving away the free tanks only stays alive because it is staffed by 
volunteers, who are lined up at the edge of the street with bullhorns, trying 
to draw customers' attention to this incredible situation. A typical 
conversation goes something like this:

Hacker with bullhorn: "Save your money! Accept one of our free tanks! It is 
invulnerable, and can drive across rocks and swamps at ninety miles an hour 
while getting a hundred miles to the gallon!"

Prospective station wagon buyer: "I know what you say is true...but...er...I 
don't know how to maintain a tank!"

Bullhorn: "You don't know how to maintain a station wagon either!"

Buyer: "But this dealership has mechanics on staff. If something goes wrong 
with my station wagon, I can take a day off work, bring it here, and pay them 
to work on it while I sit in the waiting room for hours, listening to 
elevator music."

Bullhorn: "But if you accept one of our free tanks we will send volunteers to 
your house to fix it for free while you sleep!"

Buyer: "Stay away from my house, you freak!"

Bullhorn: "But..."

Buyer: "Can't you see that everyone is buying station wagons?" 


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